The SOU Story: Elevating the Everyday

Why We Exist

We looked around our homes and realized a quiet truth: the items we use most—our brushes, hangers, and soaps—are often the least sustainable. These overlooked essentials exist in every household, yet they contribute silently and significantly to global waste. We want to herald a change. Our vision is a home where every essential is as good for the environment as it is for you.

Take hand soap, for example. Most traditional soaps are 90% water packaged in single-use plastic. This means you aren’t just paying for water; you are contributing to 900% more pollution due to the fuel required to transport that unnecessary weight.

SOU was born from a simple belief: Your home deserves better. We stripped away the waste to focus on the 10% that matters—clean, premium ingredients and a relentless focus on sustainability.

Our Concept: The Clean Revolution

We don't believe you should sacrifice quality for sustainability. While others follow the status quo, SOU has reimagined every detail of the home-refill experience to set a new global standard:

- More Value in Every Bottle: Most brands offer a standard 250ml dispense. At SOU, we intentionally engineered our system to provide 350ml of luxurious foam, giving you 40% more product in every refill.

- Skin-Grade vs. Industrial Grade: While typical hand soaps rely on harsh sulfates (SLS/SLES) that strip the skin's natural barrier, we use a sophisticated amino-acid base featuring Sodium Lauroyl Glutamate. It’s the difference between a harsh chemical wash and a premium skincare experience.

- Efficiency Without the Wait: We know your time is a luxury. Most refill tablets on the market take 45 minutes to over an hour to dissolve. SOU tablets are formulated to dissolve completely in 30 minutes or less, so your home never misses a beat.

- Glass Over Plastic: "Recyclable plastic" is still plastic. We’ve chosen high-durability, Premium Glass Dispensers as our permanent solution. Glass is infinitely recyclable, non-leaching, and designed to be a beautiful permanent fixture on your counter rather than a hidden piece of waste.

Our Social Mission: Beyond the Sink

At SOU, "Small Habits. Big Impact." isn't just a tagline; it’s a commitment to people. We believe a clean home should contribute to a better future for everyone.

We are proud to announce that a portion of every SOU purchase goes directly toward building schools in rural villages around the world. By choosing SOU, you are helping provide safe, sustainable learning environments for children who need them most. Education is the ultimate "clean revolution," and we are committed to building a legacy that lasts far longer than a bottle of soap.

Our Transparent Journey: Progress Over Perfection

A movement is built on radical honesty. While we have successfully eliminated single-use plastic bottles with our flagship hand soap tablets, we are a work in progress.

We recognize that some household essentials currently on the market—including some in our own current range—do not yet meet our long-term vision for the planet. We are not here to sell the status quo forever. Our team is constantly researching and testing new sustainable materials to replace traditional home essentials.

When we find a sustainable alternative that meets our performance standards, we will transition our range and discontinue the old versions.

We would rather be honest about where we are today so you can trust us with where we are going tomorrow.